The better the quality, the longer the product lasts. Before we add new products, we do durability, wash, and wear tests to make sure they’ll stand the test of time. Producing long-lasting products means reducing new purchases.
We work with suppliers that produce high-quality products that last many washes, keeping print colors vibrant and the fabric soft. To provide you information about product sourcing or manufacturing, in 2020 we added the product certificates that are available to us—such as GOTS and OEKO-TEX—to all our products that have been certified.
Our eco-friendly product collection consists of items that are made of at least 30% sustainable, recycled, or biodegradable materials.
Since we’re seeing increased demand for eco-friendly products from our customers, we're happy to provide even more conscious fashion choices. Our eco-friendly product collection is growing along with the needs of our customers.
A significant part of our products are printed with the direct-to-garment (DTG) technique. With DTG, ink is sprayed onto the garment, which helps it soak better into the fabric and makes the print less prone to fading.
For our DTG prints, all our partners use Kornit machines and inks. Kornit uses high-quality, water-based vegan inks that they formulate, test, and produce in their own factories. Kornit inks are non-hazardous, toxin-free, biodegradable, and certified with an OEKO-TEX Eco Passport.
We print our posters with Epson inks that are certified by GreenGuard. For our all-over print products we use Mimaki printers—their inks are also certified with the OEKO-TEX Eco Passport.
The journey of becoming more environmentally aware is a long one, and we remain open-minded and welcome customers' suggestions and opinions. We're starting with realistic, tangible goals, and looking ahead to find new ways to improve.